Last updated: 15 May 2026
This Cookie Policy describes the use of cookies and other tracking tools by the website www.tuscanyvillarent.com, which promotes and manages requests for information, availability, quotations and bookings for Villa del Cuculo, a villa for rent in Palaia, in the province of Pisa, Tuscany.
This policy is provided pursuant to Regulation EU 2016/679, the “GDPR”, Italian Legislative Decree no. 196/2003 as amended by Legislative Decree no. 101/2018, and the applicable Italian and European regulations on cookies and other tracking tools.
1. Data Controller
The Data Controller is:
Studio SBS di Marini Alessio
Corso Matteotti 53
56038 Ponsacco (PI) – Italy
Phone: +39 0587 735528
Email: info@tuscanyvillarent.com
For any request concerning the use of cookies and other tracking tools, users may contact the Data Controller at the email address indicated above.
2. What cookies are
Cookies are small text files that websites visited by the user send to the browser of the device used for browsing. Cookies are stored and then sent back to the same websites on the user’s next visit.
Cookies may be used for technical, statistical, functional purposes or, subject to the user’s consent, for marketing, profiling and advertising measurement purposes.
Technologies similar to cookies may include, for example, pixels, tags, scripts, online identifiers, local storage and other tools that allow information to be stored on or read from the user’s device.
3. Types of cookies used by the website
The website may use the following categories of cookies and tracking tools.
4. Technical and necessary cookies
The website uses technical cookies that are necessary for the proper functioning of the pages, for security, for browsing management and for the use of the features requested by the user.
This category may include, by way of example:
- cookies necessary for browsing;
- session cookies;
- cookies related to the technical operation of WordPress;
- cookies necessary for the operation of contact forms, availability requests, quotation requests and booking requests;
- cookies necessary to store the preferences expressed by the user regarding cookies;
- security and abuse-prevention cookies.
These cookies do not require the user’s consent, but must still be disclosed in this policy.
5. Analytics and statistical cookies
The website may use analytics cookies to collect statistical information on the use of the website, the pages visited, traffic sources and the way users interact with the content.
The Cookie Policy currently linked to the website declares the use of measurement tools such as Google Analytics, Google Analytics 4 and WordPress Stats.
Analytics cookies may be treated as technical cookies only if they are used to produce aggregated statistics and with appropriate data minimisation measures, such as IP address masking and the absence of combination with other data by the third party.
Where these conditions are not met, analytics cookies are installed only with the user’s prior consent.
6. Functionality and experience cookies
The website may use tools that improve the browsing experience or allow the correct display of graphic elements, typefaces and icons.
The currently linked policy declares, among others, the use of:
- Google Fonts, for displaying typefaces;
- Font Awesome, for displaying icons and fonts.
Where these resources are loaded from external servers, the relevant providers may receive technical data, such as the user’s IP address, the browser used and other browsing information.
7. Marketing cookies and tracking tools
The website may use cookies, pixels or other tracking tools for marketing, remarketing, conversion measurement or personalised advertising purposes.
The Cookie Policy currently linked to the website declares the use of Meta Pixel, connected to Meta, Facebook and Instagram platforms, to monitor conversions and actions attributable to advertising campaigns.
These tools are installed only with the user’s prior consent.
Failure to provide consent does not prevent the user from browsing the website, but may limit the ability to receive personalised advertisements or to contribute to the measurement of advertising campaigns.
8. List of cookies and tracking tools indicated
The following table lists the main cookies and tracking tools resulting from the policy currently linked to the website.
| Name / Service | Category | Purpose | Approximate duration | Consent |
|---|---|---|---|---|
| Website / WordPress technical cookies | Technical | Browsing, security, website and form operation | Session or variable | No |
| Cookie consent preference cookies | Technical | Storage of the user’s cookie choices | Variable | No |
| Google Tag Manager | Technical / tag management | Centralised management of tags and scripts | Variable | Depends on the tags activated |
| SiteGround Hosting | Technical | Hosting, security and technical infrastructure | Variable | No |
| Google Fonts | Experience / external content | Display of typefaces | Variable | Yes, if loaded from external servers and not strictly necessary |
| Font Awesome | Experience / external content | Display of icons and fonts | Variable | Yes, if loaded from external servers |
_ga | Analytics | User distinction for Google Analytics statistics | Up to 2 years | Yes, unless analytics are anonymised / treated as technical |
_gid | Analytics | Google Analytics browsing statistics | 1 day | Yes, unless analytics are anonymised / treated as technical |
_gat | Analytics | Google Analytics request rate throttling | 1 minute | Yes, unless analytics are anonymised / treated as technical |
_gac* | Analytics / marketing | Information linked to Google campaigns | Around 3 months | Yes |
AMP_TOKEN | Analytics | Google Analytics token management | From about 30 seconds to 1 hour | Yes, unless analytics are anonymised / treated as technical |
tk_tc | Analytics | WordPress Stats statistics | Session | Yes, unless configured in an anonymised / technical-equivalent way |
_fbp | Marketing | Browser identification for Meta advertising and conversions | Around 3 months | Yes |
_fbc | Marketing | Meta / Facebook campaign tracking when a click parameter is present | Around 3 months | Yes |
fr | Marketing | Meta / Facebook advertising and measurement | Around 3 months | Yes |
lastExternalReferrer | Marketing | Information on the external referrer for Meta Pixel | Session | Yes |
lastExternalReferrerTime | Marketing | Date/time of the external referrer for Meta Pixel | Session | Yes |
9. Services mentioned in the old policy to be checked before publication
The Cookie Policy currently linked to the website also mentions certain advertising or testing services that may no longer be active on the website:
- Google Optimize
- Google Optimize 360
- Graphinium
- Query Click
- LightBox TV
It is recommended not to include these services in the final Cookie Policy unless their actual presence on the website is technically confirmed.
In particular, Google Optimize and Google Optimize 360 are no longer available since 30 September 2023. Therefore, any references to these services should be removed, unless old residual scripts are still present and need to be deleted from the website.
10. Consent management
When accessing the website for the first time, the user may see a cookie banner that allows them to:
- accept all cookies;
- reject non-essential cookies;
- manage preferences by category;
- consult this Cookie Policy.
Technical cookies are always active because they are necessary for the operation of the website.
Analytics cookies that cannot be treated as technical cookies, marketing cookies, advertising pixels and profiling tools are installed only after the user has given consent.
11. How to modify or withdraw consent
The user may modify or withdraw consent at any time through the cookie preference management panel, if available on the website.
Alternatively, the user may delete or block cookies through the settings of the browser used.
Disabling technical cookies may affect the proper functioning of the website or some of its features, such as information request, availability request, quotation request or booking request forms.
12. How to manage cookies through the browser
The user may configure their browser to accept, block or delete cookies.
Cookie settings can be managed directly through the main browsers, including:
- Google Chrome;
- Mozilla Firefox;
- Apple Safari;
- Microsoft Edge;
- Opera.
For more information, users may consult the official help guide of the browser used.
13. Transfer of data outside the European Economic Area
Some third-party services used by the website, such as Google, Meta, Automattic or other technical providers, may involve the processing of personal data in countries located outside the European Economic Area.
In such cases, the transfer takes place in compliance with the safeguards provided for by the GDPR, including adequacy decisions by the European Commission, Standard Contractual Clauses or other appropriate measures provided for by applicable law.
14. User rights
The user may exercise, where applicable, the following rights:
- right of access to personal data;
- right to rectification;
- right to erasure;
- right to restriction of processing;
- right to object;
- right to data portability, where applicable;
- right to withdraw consent given;
- right to lodge a complaint with the Italian Data Protection Authority or with the competent supervisory authority.
To exercise their rights, users may contact the Data Controller at:
15. Changes to this Cookie Policy
The Data Controller reserves the right to modify or update this Cookie Policy at any time, including as a result of legal, technical or organisational changes.
Users are invited to consult this page periodically to check for any updates.
